About Us

sell911 is not an auction company. sell911 is a platform for marketing and selling luxury real estate.

Our Story

sell911 was founded on the idea that there is a better and more efficient way to buy and sell luxury real estate. Scott Kirk, a 10-year industry veteran, worked for the largest luxury real estate auction house in the country, where he witnessed daily the frustrations that buyers, sellers, and agents face in the traditional listing format. Sellers experience a lack of interest, lowball or contingency-laden offers, and closing delays. Buyers have difficulty assessing the current value of a home in order to make a fair offer and avoid overpaying. Agents have difficulty differentiating their listings from those of their peers. The list goes on. Throughout this time, Scott had the pleasure of representing some of the world’s finest homes through auction and helping clients overcome these challenges. However, he continued to observe inefficiencies and problems that plagued an entire industry.

In 2012, Scott set out to reinvent the traditional luxury real estate sales process. He created an innovative online marketplace that addresses these needs as well as overcomes the challenges of an industry that lacks innovation and transparency. sell911 launched in May of 2013 as a marketplace where sellers and their agents could promote their properties to a global audience using a defined, built-in and accelerated sales process to maximize urgency and yield timely results.

The platform allows fast and accurately set market pricing for luxury homes through an open and competitive bidding process which offers a level of liquidity and reach like no other. In fact, one of sell911’s notable early successes was a $2.3M sale in a market which hadn’t seen a $2M+ home sale in more than two years. The other remarkable fact about this sale was that the winning bidder was participating sight unseen from the opposite end of the country. It was then that Scott knew the platform was an idea whose time had come, and that it could connect buyers and sellers worldwide.

In 2015, Scott was joined by his sister, Stacy Kirk, who had previously co-founded what was at one time the largest luxury real estate auction company in the country. Together, they bring more than 35 years of luxury real estate auction experience to help transform luxury real estate dreams into realities. To date, sell911 has represented property in more than 27 states and territories in the United States and abroad. sell911 continues to grow while providing unparalleled service to our clients, the most transparent and easy-to-use platform, and some of the world’s finest homes.

Our Mission
At sell911, we create all-encompassing accelerated sale solutions to facilitate luxury real estate transactions online with our easy-to-use platform, expert service, and value-added approach.

Our Values
At sell911, we value the trust that our clients put in us each and every day. Honesty, integrity, and transparency are all words that we live by. sell911 is dedicated to providing the very highest level of service and helping our clients achieve their ideal outcome. Whether it’s selling a home that’s been languishing on the market for years or enabling someone to find their new dream home, with sell911 nothing is impossible anymore.

Timeline
  • 2013
    sell911 launches and conducts the first exclusively online auction, resulting in a record-breaking sale that secures the highest price for a residential home in all of Cleveland, OH in more than two years.
  • 2014
    Business nearly doubles and sell911’s buyer database grows to more than 100,000 users.
  • 2015
    The leadership team expands to prepare for larger growth.
  • 2016
    sell911 expands internal administrative teams and sales force. Business triples and the executive team exceeds a milestone of having marketed over $500M of luxury real estate auction sales.
  • 2017
    sell911 has now represented properties in 27 states and territories in the United States and abroad. A completely overhauled version of the platform was launched to increase functionality, improve user experience and better accommodate further scaling and expansion.
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